Digital Marketing – What Every Small Business Needs To DO To Get Noticed!
In today’s market, no business can disregard the power of Digital Marketing. The regular offline marketing that used to be the norm is no longer enough to give your brand the recognition it needs to convert prospects into paying clients. The following are simple things that small businesses can do to get noticed and to give their brand, products and services some much deserved exposure. Follow these simple Digital Marketing suggestions and you’ll be on your way:
Digital Marketing – Web Development
Web Development – Make sure that you have a great website. Design it with the color scheme that matches your brand. Ensure your logo is up front and center. Create high driven keyword content that adds value to your client target base. Make your website work for you by engaging your user with interactive content and collect email addresses through proper “call to action” forms. Establish SEO (Search Engine Optimization) ranking with a good organic SEO roadmap.
Responsiveness – Make sure that you build a “responsive” website. Google has basically placed responsive sites at a higher ranking than non-responsive websites. Therefore, it’s essential that your website is created to be responsive. Smart phones are used at a much higher rate than any other device and it is crucial to be “mobile” friendly with your website.
Digital Marketing – customer personas
Customer Personas Development – Get serious about developing your customer profiles. Unless you know who you are targeting as a prospect, your marketing efforts will be wasted because you’ll be flying blind. You need to know who you are speaking to in order to develop very targeted messaging. Spend some time learning who your customers are: where they live, what they do for a living, what their dreams are, their goals, their pain points, etc…
Digital Marketing – DEVELOP YOUR ONLINE SOCIAL PRESENCE
Develop Your Social Presence and engage with your prospects on a more personal level through Social Media Networks such as Facebook, Twitter, Linkedin or Youtube. Thousands of prospects are waiting for you to connect. Remember that ALL your social profiles should reflect your brand colors and theme and you should have consistent branding across all of your social profiles.
Another great way to develop your online presence is to submit your company’s information to as many search engines, directories and industry relevant websites. By doing so, you benefit from their SEO rankings.
Blog posts are also a very good way to share great content with your customers and establish yourself as a credible source in your industry. They are ranked higher than most websites by Google. if you create “keyword” written posts, they will rank higher for those keywords than actual websites.
These simple guidelines can make a big difference in a small business launch. They will increase your brand visibility and if you play the game right, you’ll create traffic that will convert your prospects into paying customers. With Digital Marketing, all you need is a little time and commitment and you’ll be on your way to a great start!